Learning to Write from the Wall Street Journal
Day after day, The Wall Street Journal writes about complicated business issues in simple, easy-to-understand language. This seminar will look at its headlines, decks, leads, story structure, concrete and often colorful language and most of all, its superb reporting.
In this seminar you will learn how to:
- Write effective, multiple-line heads
- Pull readers in with informative subheads and decks
- Use specifics that add rather than detract from the story
- Tell stories by using people