Selling the Copy

Writing Headlines, Captions and Blurbs That Grab Attention

There are no dull subjects, only dull writers. You can't write about everything lightly, but you can write about it brightly. Learn to stretch the limits of your creativity within the boundaries of credibility. We will discuss how to:

• Be more credible by being correct and consistent
• Be more clear, more concise, more coherent
• Grab readers and hold them by being concrete
• Get beyond the inverted pyramid
• Be more creative without losing credibility

• About Don Ranly
  • Contact Information
  • Biography
  • Resume
  • Upcoming Seminars
  • Past Seminars
  • Critique Service
  • Comments
• Full-Day Programs
  • Ranly On Writing (3 day)
  • Ranly On Writing (2 day)
  • Ranly On Writing (1 day)
  • Ranly On Writing With Critiques (1 day)
  • Effective Writing & Editing (1 day)
  • Reinventing Print (1 day)
  • Two-Part Grammar, Style & Usage (1 day)
  • Three-Part Grammar, Style & Usage (1 day)
• 1-3 Hour Programs
  • 39 Errors You Don't Want to Make
  • Breaking Through the Clutter
  • Corporate Writing At Its Best
  • Doing The Right Thing …
  • Improving Your Interviewing Skills
  • Learning to Write from The Wall Street Journal
  • Refrigerator Journalism
  • Reinventing Print
  • Selling the Copy …
  • Seven C's to Credibility
  • The Write Stuff
  • What's New in News Writing …
  • What's New in Newsletters?
  • Writing Revival
  • Writing Right, Tight and Bright
• Clients
  • Associations
  • Conventions
  • Corporations
  • Education
  • Government
  • Healthcare
  • IABC & Chapters
  • Publications & Publication Companies