Reinventing Print
Electronic communications are here to stay. If you are still putting out publications in the same way you did before the Web and the Internet, stop. It's time to look again at what role your print publications can and should play in your communication strategy. Learn the strengths of print and how and when to use it most effectively. Learn when to hold and when to fold your publications.
You will learn how to:
- build on the basic credibility of print
- target your objectives more clearly and effectively
- establish the format and frequency of your publications
- layer information for different people at different times
- become more user-friendly and interactive in print
- find ways to count the "hits" on your publications
- enhance the advantages of portability and legibility
- save readers time and effort
- make publications more useful and usable