Refrigerator Journalism
In today's microwave world, in-a-hurry readers want practical information presented in the most efficient and effective way. Everyone – writers, editors, designers, photographers illustrators – must become more concerned with the presentation of ideas. Learn the techniques of "refrigerator journalism" – present information your readers will clip and stick on their refrigerators or bulletin boards.
We will discuss ways to:
- make copy more useful and usable – and get it used
- make more efficient use of readers' time (and money)
- become more user-friendly, accessible and interactive
- think more visually and graphically
- use different kinds of lists, subheads, blurbs, boxes, charts
- apply the "useful" test to the cover, the TOC and throughout the book
- get more attention, retention and action from your readers –
- and please your advertisers