Breaking Through the Clutter with Attention-Getting, Message-Delivery Releases
How to Get the Attention and Coverage You Want
Whether you send the media messages on paper, on the wire or by other electronic means, your chances of breaking through the clutter diminish daily. Learn why and how to deliver the message in differing, complementary ways for more attention and impact. See how the principles and techniques of service journalism can apply to news releases.
You will learn to:
- break the mold of tired, self-promoting releases
- get editors' attention and help them do their jobs
- deliver messages more efficiently and effectively
- use the power of the "you" lead
- get to the "so-what" of your messages
- target your messages graphically as well as verbally
- use headlines, blurbs, lists, sidebars, boxes, charts, etc.
- join the visual revolution