Effective Writing & Editing: One-Day Program

Learn how the qualities of being a good person (self-reliance, integrity and gumption) are the same qualities needed by good writers and editors, people who care about their work – and who dare to be creative and unique.

This one-day workshop will help your writers understand their audiences and how to communicate to them and with them. Find out who is reading and how to write what they'll read. How to tailor the message to fit the medium (print, broadcast, internet) and the reader (company employee, target customer, general public).

Effective writing requires a desire to get attention, to be understood, to be interesting, and to be believed. Credibility, the tender of effective writing, requires that writers and editors be correct, consistent, clear, concise, coherent, complete and creative.